At Aritzia, Jessica worked directly under the CEO growing the business from 42 stores to 75 stores ($200M+ to $500M+) with a focus on US Expansion. In her tenure at Saje, she led real estate efforts, growing the brand from 40 stores to 80 stores. She also led white-space commercial strategies such as product collaborations and corporate partnerships.

In 2020, Jessica launched Vela Retail Advisors, consulting for companies such as Arc’teryx, Wilson Sporting Goods, Peak Performance, Salomon, Knix, Smythe and Carbon Leo. Along with providing national representation and/or out-sourced Real Estate and Store Development services,Vela has expanded to include a turn-key retail service working with brands on marketing, and retail strategies; creating infrastructure and people plans; and executing growth tactics.

An entrepreneur at heart, with a passion for intersectional environmentalism and fashion, Jessica co-founded the non-profit organization Sea + Soil, marrying the surf community with regenerative agriculture. She is also co-founder of Social Studies World, a highly curated, multi-brand retail company.